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| STILLS FROM THE NEW 'MEN WILL BE MEN' AD |
Seagram's Imperial Blue's successful surrogate
ad campaign series ‘Men will be Men’ created 17 years ago by Ogilvy &
Mather was a clever concept utilised even
today by the brand without losing its essence. Every ad under this campaign depicts
true situation which many men and women can relate to.
Inspection: The miscellaneous
elements and characteristics of men showcased in the series are extracted out
of real life circumstances whether it is changing the usual behaviour after
seeing a beautiful woman just to impress her or trying to grab her attention by
showing off. The latest 30 sec ad in the series titled ‘Lucky Seat’, as always opens
with a ghazal , “Pyaar Ki Raah Mein” playing in the background as a young
pretty girl in the flight requests a man to change his seat and he readily
agrees to shift only to get disappointed when he sees the girl’s grandfather
sitting next to him and not the girl. The ad ends with the other man offering
him water with a sarcastic smile.
Analysis: Imperial Blue in their series of ad
under the disguise of music CDs exhibit various situations which rationalize
the tagline ‘Men will be Men’. The ad provides an insight of Indian male who
looks for opportunity and chances to interact with the opposite sex in order to
impress them. The 17 year old crafted tagline still works refreshingly for the
brand. The depiction is straightforward and is complimented by the background
score. Rightful blend of all the components and the humorous witty content
makes the ad memorable. The significance of good and creative concepts has been
understood by the brand which is clearly reflected in their ads.
The Ad Inspector’s Rating: 4/5
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